When creating advertising and when communicating with potential customers it is important to understand what they expect from you in return.

Since the 1900’s our needs have been changing consistently in line with developing economies and technologies. It is important to bear this in mind when trying to create loyalty or launch a product. What people want from you today is more personalisation and recognition of who they are as individuals. The chart below illustrates this really well.

ages of advertisng – introducing marketing 3.0