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22 SECRETS OF GREAT STORY TELLING 2/22 Keep in mind what’s interesting…

#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do…

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Jakob Nielsen 10 Heuristic Principles

 The 10 Heuristic Usability principles as set out by Jakob Neilsen 1. Visibility of system status - The system should…

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Gereral Display Advertising specifications

One of the questions we get asked quite regularly is about the specifications of advertising across different platforms. Best Practices…

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Cheat Sheet – Increasing Brand Loyalty With Tech

In today’s society, it is almost impossible to stay on top of your personal game without utilising a multitude of…

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22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How…

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.…

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22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time…

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of…

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22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT…

No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about…

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HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

Headlines are the most important part of any content. The job of a headline is two-fold, they have to hook…

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Eliminate friction and improve conversions with 7 Ux trends

Eliminate friction in your UX and Improve conversions 3 positive UX trends 1. Prove you are secure An additional level…

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Getting inside the customer’s head

What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination…

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The power of a “Pause.”

I have been privileged enough to have been part of the Hubspot pipeline generation boot camp. It is an invitational…

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22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING

#1: You admire a character for ‘trying’ more than, for their ‘successes’ It is easy to like a hero, it…