Why story and values are the route to better customer communication
Native Indian tribes believe in the power of story. It is even said that those who tell the best stories…
PIXAR’S 22 SECRETS OF GREAT STORYTELLING “HOW TO WRITE A GREAT STORY”
Native Indian tribes believe in the power of story. It is even said that those who tell the best stories…
22 SECRETS OF GREAT STORY TELLING 2/22 Keep in mind what’s interesting…
#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do…
Jakob Nielsen 10 Heuristic Principles
The 10 Heuristic Usability principles as set out by Jakob Neilsen 1. Visibility of system status – The system should…
22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How…
#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.…
22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time…
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that,…
22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT…
Writing anything needs to start with a loose plan. As with any exploratory medium your plan will adapt and change…
HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY
Headlines are the most important part of any content. The job of a headline is two-fold, they have to hook…
Eliminate friction and improve conversions with 7 Ux trends
Eliminate friction in your UX and Improve conversions 3 positive UX trends 1. Prove you are secure An additional level…
Getting inside the customer’s head
What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination…
The power of a “Pause.”
I have been privileged enough to have been part of the Hubspot pipeline generation boot camp. It is an invitational…
22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING
#1: You admire a character for ‘trying’ more than, for their ‘successes’ It is easy to like a hero, it…