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10 ways to add personality to your writing without making anyone want…

A writer’s job is to entertain and inform at the same time. This means our written words need to be…

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The Commino Experience Loop

The Commino Experience Loop is our process for mapping a customer journey across emotional and rational touchpoints. We then overlay…

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Eliminate friction and improve conversions with 7 Ux trends

Eliminate friction in your UX and Improve conversions 3 positive UX trends 1. Prove you are secure An additional level…

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Getting inside the customer’s head

What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination…

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Ages of advertising

When creating advertising and when communicating with potential customers it is important to understand what they expect from you in…

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Generating Engagement at the Zero Moment of Truth – ZMOT – Driving…

A short presentation I prepared for an after dinner speaking engagement. The focus was about how to drive loyalty when…

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Loyalty without the loyalty card

The points mean prizes model of loyalty programmes will always have its place but, this era is now coming of age. Customers…

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3 ways to create loyalty and stay relevant to your customers

Create loyalty in your brand If you want to create loyalty in your brand, being available for your audience is vital. Through…