Should Your Email Come From a Business or a Person?
People often ask me if the “from” field and the signature line in their emails should be their company name…
Seven ways to generate engagement that drives towards loyalty
1. Always provide a clear call to action and never rely in user to interact of their own accord. Relying…
Quick video I made to help some people use the new Keyword…
I have had a few requests from people that wanted to learn how to use the updated Keyword Planer. This…
Why story and values are the route to better customer communication
Native Indian tribes believe in the power of story. It is even said that those who tell the best stories…
Ages of advertising
When creating advertising and when communicating with potential customers it is important to understand what they expect from you in…
Generating Engagement at the Zero Moment of Truth – ZMOT – Driving…
https://www.slideshare.net/slideshow/embed_code/key/bIv1GVZBQaTBae A short presentation I prepared for an after dinner speaking engagement. The focus was about how to drive loyalty…
Loyalty without the loyalty card
he points mean prizes model of loyalty programmes will always have its place but, this era is now coming of age. Customers…
3 ways to create loyalty and stay relevant to your customers
Create loyalty in your brand If you want to create loyalty in your brand, being available for your audience is vital. Through…