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22 SECRETS OF GREAT STORY TELLING 7/22 – Work out the ending…

Part 7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working…

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The power of a “Pause.”

I have been privileged enough to have been part of the Hubspot pipeline generation boot camp. It is an invitational…

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22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING

#1: You admire a character for ‘trying’ more than, for their ‘successes’ It is easy to like a hero, it…

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Ages of advertising

When creating advertising and when communicating with potential customers it is important to understand what they expect from you in…

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HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

Headlines are the most important part of any content. The job of a headline is two-fold, they have to hook…

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UX-ceptional – improving the customer relationship through experience

Brands no longer just sell products and services – they offer experiences. The strength of the relationship between a consumer…